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ok so to explain the phrase "potemkin mcrib"

mastodon.social/@mhoye/1152601…


This is datacenters as financial hyperreality.

The phrase "Potemkin McRib" sprung to mind here and if that means anything to you, uh... namaste I guess.

arstechnica.com/ai/2025/09/why…


in reply to mhoye (temporarily spooky)

You've heard the (true) idea that McDonalds is not actually a fast food restaurant; it is really a commercial real estate company that by historical coincidence just happens to sell hamburgers.

storeys.com/mcdonalds-canada-c…

But McDonalds is so huge that even the "just" in "just sells hamburgers" has a tectonic impact on adjacent markets, and one manifestation of that phenomenon is the McRib.

"A McRib" is a sandwich.

"The McRib" is a huge exercise in pork-market arbitrage.

web.archive.org/web/2020030306…

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in reply to mhoye (temporarily spooky)

If you're nostalgic about some old school McDonalds buildings, you can find one across the street from Google Waterloo. The building has been sitting empty for about 10 years now. Think about the increase in value during the past decade.
I faintly recall McDonalds preferred to close the restaurant during the LRT construction rather than complain to the region about reduced businesses.
maps.app.goo.gl/UrzK3xAUwUvsiV…
in reply to mhoye (temporarily spooky)

But at the end of the day - The End Of The Days Of McRib, ominous- McRibs are sold to people who want to buy McRibs. You might question their taste, even their judgment, but they are real people who buy McRibs with their real money.

Nobody - I mean, I bet it's happened, because somebody's always at the back end of the bell curve of bad ideas, but nobody in any number that matters - is feeding McRibs to pigs.

Nobody's even hinting that Facebook might have discerned some new customer need here.

This entry was edited (3 weeks ago)
in reply to mhoye (temporarily spooky)

"Potemkin Villages" are apocryphal, but: too good a metaphor not to keep to hand.

"As soon as the barge carrying the Empress and ambassadors arrived, Potemkin's men, dressed as peasants, would populate the village. Once the barge left, the village was disassembled, then rebuilt downstream overnight."

(aside: Imagine having a story like that completely overshadow your life's work? It's like finding out the Earl of Sandwich invented the appendectomy and nobody cares.)

en.wikipedia.org/wiki/Potemkin…

in reply to mhoye (temporarily spooky)

But that's what I mean about Potemkin McRib - a massive investment in keeping a market afloat, for the sake of appearances, completely divorced from anything you'd call an insight, a customer need, anything. Nobody's even hinting that this is going to solve any problem anyone anywhere has. Facebook's not even trying to make that Double-Amputee-Wii-Sports MMO thing work, whatever that was called. OpenAI's doing... shopping bots?

This is hot air inflating a bubble.

It's McRibs being fed to pigs.

This entry was edited (3 weeks ago)
in reply to mhoye (temporarily spooky)

Spending on "AI" was 1/3 of economic growth, or something like that? So it's no longer even a bubble, it's Too Big To Fail. Sober-minded people in government, finance, and tech know full well that the technology is useless but are determined that we are going to use it because it can't be allowed to not be used, even though they know it's harmful.

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in reply to mhoye (temporarily spooky)

One of the reasons, maybe the main reason, that I've long argued that high marginal tax rates are a national security question is because, specifically, of this intersection of hypergrowth and hyperreality, this place where market inflatiions can become entirely for its own line-go-up sake.

A taxation scheme that not only rate-throttles hypergrowth but forces _some durable connection to reality_ in the process is Tier 1 critical social infrastructure for a stable economic democracy.

in reply to mhoye (temporarily spooky)

This is, in a weird roundabout way, also the main thesis of Picketty’s “Capital” - above a certain scale money and the people who control it become disconnected from reality in any way that can be reined in or reattached within the bounds of now-purchased laws.
in reply to mhoye (temporarily spooky)

“And, for an instant, she stared directly into those soft blue eyes and knew, with an instinctive mammalian certainty, that the exceedingly rich were no longer even remotely human.” - William Gibson, Count Zero
in reply to mhoye (temporarily spooky)

So in a sense we’re left with this strange but poetic inverse of Orwell’s 1984 - that the highest purpose of a people’s government is to anchor the market to the real, to prevent these dangerous bubble hyperrealities from emerging and untethering themselves from the consequences of the common good.
This entry was edited (3 weeks ago)
in reply to mhoye (temporarily spooky)

hmm, i mean isnt Picketty a bit funny? What he writes makes sense, but the wealth concentration of capital occurs because of the capitalist class privilege of printing money via their commercial banks, which print way more money than governments and then keeping us payrolled to do what they want and buy the lion share of the fruits of our labour. Regardless of parties/politicians, this trend continues unimpeded.

Tax them more, they print even more.
We need to end their class privilege

in reply to mhoye (temporarily spooky)

so I had to look it up, of course, and found out that the 2nd successful appendectomy was performed in 1735 on an 11 year old named "Hanvil". I'm going to have to remember that name, I think it's great.
in reply to mhoye (temporarily spooky)

does this mean that they choose to sell the mcrib whenever pork prices are abnormally low?


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