*before* hearing about the Sydney Sweeney controversy. Maybe some of you thought this was about that? It wasn't.
But I do think "something is in the air." In the zeitgeist.
To summarize: Actress Sydney Sweeney just made a commercial for American Eagle. It echos an infamous 1980 commercial by then underage supermodel Brooke Shields.
Advertisers try to speak to the id. I'm not surprised American Eagle wants to try to recapture themes of that older commercial. But, they didn't just copy, they have leaned into new themes.
Sydney Sweeney, like Brooke Shields talks about her "good jeans" but also, in case the whistle wasn't loud enough her blue eyes and how they are passed on from parent to child.
This ad will be regarded as very successful and we may see more of it. Isn't that depressing?
I'm not linking the new ad since people linking it to discuss it is part of why it's "successful" and I hate this trend for multiple reasons.
All you need to know is it's a lot like the old one but Sydney Sweeney is blonde and mentions she has blue eyes. Sydney Sweeney is not underage, but she's very youthful.
I have no idea if she personally has thoughts on any of this. I'm just interested in how "politics" can seep into advertising.
I guess don't buy American Eagle if you can avoid it. But, really you shouldn't buy American Eagle because they sell the same poorly constructed clothing found at many chains.
If you want to look good in jeans I recommend made to measure. A perfect fit will make you look amazing and almost no one has clothing that fits unless they can sew. If you can't sew, consider having a thrift piece altered by a tailor. This can be done for less than retail sometimes. That's how you get "good jeans"
A substantial portion of the money a company like American Eagle spends on developing a product goes into marketing and image. Trying to produce ads that will catch a headline, trigger deep nostalgia, ads that make people feel things.
That's why although the Brooke Shields controversy in 1980 was seen as negative in the general press in the advertising trade papers it was a highly admired campaign and lead to the thinking that having people fret about your underaged models was "effective"
I love reading advertising trade papers. They are so earnestly engaged in finding ways to manipulate our emotions to sell product and I think once you see that the glamor is broken.
It doesn't feel good to be manipulated. I was definitely manipulated by this kind of advertising as a teen, and still can be swayed even now. But, understanding how it functions makes it easier to see how it could be happening.
The video game industry has gotten timid about publishing articles like that when they realized that some customers and journalists liked reading the trade publications.
They used to publish articles straightforwardly talking about how to design free-to-play games specifically to trigger compulsive spending in the "whales".
sometimes I'm driven a little mad by how much human effort, thought and artistic creativity is spent (wasted) trying to sell product rather than using those powers of propaganda to encourage people to be better, kinder, more understanding
now imagine that this type of stuff is happening in a more targeted way via news, and social media anymore. Where can we get the facts of something and not the opinion of said facts? I'm fine with opinion shows just don't call them news.
Another brand just did it. Only this brand had their young attractive actor be a white fellow with dark hair this time and he says his *tan* is "good genetics"
I submit all of that is intentional, which is why I mention it.
(the line makes very little sense in the context of the ad but some media are helpfully calling it "controversial" already)
.@futurebird ⚠️ I can’t find the post, but I believe @Gargron recently warned that there are no validations of accounts required on #Mastodon, so do not (DO NOT) fall for this trap!
summisera is an online option with prices so low I find it concerning. (It's about $110 for jeans which is both expensive and cheap at the same time since they do make them to measure each time)
They are the only big international company I know of doing it.
Mostly I take clothing to the laundry around the corner and the tailor there alters whatever I bring in. Makes me feel like a genius about fashion he's amazing.
I go through jeans too fast to get them altered. I buy them at the charity shop and wear them (on rotation) until they're actually indecent (by which time they'll be used only for gardening and wood-splitting).
Call me tragically old — I'll wear that — but I do find that stretch jeans look better and are more comfortable than others. (For context, I'm approaching retirement, but I take jeans in a 32" waist and my lower body's still presentable.) I don't know why everyone doesn't prefer them.
I find them hot. The fabric isn't as breathable. But with thrifting there isn't any good reason to spend $100 on mass produced jeans with poorly merged seams.
As a short guy, I have found that the pants that fit me best are made for women.
I buy white ones and tiedye them. Usually from the thrift shop, but l bought some of these when they were on sale. They fit me perfectly and have lots of pockets. scottevest.com/products/margau…
If you want comfort, style and functionality, look no further. The Margaux Cargaux Everyday Cargo Pant was made for you! With 7 pockets, you'll have easy access to all your essentials.
"American Eagle" had no meaning to me as a brand... looked it up after reading into your first post. Me personally am not too much into supporting/boycotting stuff or brands because of their ads. I just figure: brands are selling far more expensive than their stuff is actually worth (you're paying the brand). Cheap no-name stuff is often lower quality and their workers get paid even less? (If that's possible?) Anyway, I buy jeans #SecondHand for a while now. Brands. Works perfectly.
Yeah, it has bad vibes. Especially given that Sweeney has become the darling of the right, and while she hasn't fully *embraced* that, she has also chosen not to reject it. She's apparently comfortable with (or at least accepting of) becoming a symbol for them & their racial & gender politics.
It would be impossible to *prove* intent here (certainly not without some kind of behind-the-scenes bombshell), but it is super sketchy & there is no way they don't know what it sounds like.
She actually forms the Nazi symbol with her body at the end. Takes quite a bit to shock me but this has succeeded. I need to join up with a group that smashes things. Thank you for sharing, I needed to see this.
you looks at the orginal Brook Shield ad had a point. Jeans that fit. That their jeans are superior because they fit.
Jeans back then did not have lycra and could be incredibly confining. They could be so tight some women used plyers to zip them up at the first wear after a wash. "Survival of the fittest" was the selling point. She touches her foot to her head. The jeans fit and are thus superior, with no direct inference to Brook.
(Can we recognize just how Brook pulls off that technical dialog while getting dressed and basically doing yoga? That isn't easy)
The tag line in the modern ad conflates the model's genes with jeans.
That her genes are superior, as well as her jeans.
Live in tree houses and see the burning mountain at Olympos. The Chimera, a natural gas seep that spontaneously burns, was used as a navigational aid centuries ago.
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🔥 Pecinta Komik, Ini yang Kamu Tunggu! 🔥 Chapter terbaru dari The Necromancer Family’s Young Heir (Chapter 33) sudah hadir dalam Bahasa Indonesia! 🎉 📖 Gabung bersama ribuan pembaca lainnya dan nikmati kisah serunya. ✨ Jangan biarkan orang lain tahu kisah ini lebih dulu, baca sekarang dan rasakan sendiri keseruannya! 👉 Klik di sini untuk mulai membaca sekarang: e-komik.org/komik/438195 ⏳ Jadilah yang pertama tahu apa yang terjadi selanjutnya! #EKomik #Komik #Comic #Manhwa #Action #Drama #Fantasy #Seinen
🔥 Pecinta Komik, Ini yang Kamu Tunggu! 🔥 Chapter terbaru dari The Necromancer Family’s Young Heir (Chapter 35) sudah hadir dalam Bahasa Indonesia! 🎉 📖 Gabung bersama ribuan pembaca lainnya dan nikmati kisah serunya. ✨ Jangan biarkan orang lain tahu kisah ini lebih dulu, baca sekarang dan rasakan sendiri keseruannya! 👉 Klik di sini untuk mulai membaca sekarang: e-komik.org/komik/438195 ⏳ Jadilah yang pertama tahu apa yang terjadi selanjutnya! #EKomik #Komik #Comic #Manhwa #Action #Drama #Fantasy #Seinen
🔥 Pecinta Komik, Ini yang Kamu Tunggu! 🔥 Chapter terbaru dari The Necromancer Family’s Young Heir (Chapter 36) sudah hadir dalam Bahasa Indonesia! 🎉 📖 Gabung bersama ribuan pembaca lainnya dan nikmati kisah serunya. ✨ Jangan biarkan orang lain tahu kisah ini lebih dulu, baca sekarang dan rasakan sendiri keseruannya! 👉 Klik di sini untuk mulai membaca sekarang: e-komik.org/komik/438195 ⏳ Jadilah yang pertama tahu apa yang terjadi selanjutnya! #EKomik #Komik #Comic #Manhwa #Action #Drama #Fantasy #Seinen
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In dieser Statistik werden die durchschnittlichen Stunden pro Arbeitnehmer und Jahr berücksichtigt. Im abgebildeten Zeitraum stieg die Erwerbsquote von Frauen
Russian troops attacked the Nikopol and Synelnykove districts of Dnipropetrovsk Region in the evening, killing two people and injuring three others. — Ukrinform.
Trump’s DOJ has moved to retaliate against Judge James Boasberg, who stood up to Trump’s extrajudicial deportations, by filing a misconduct complaint for "improper public comments about President Trump and his Administration."
A Bengali novel about a lifetime conversation between Mirza Ghalib and Saadat Hasan Manto from their graves.▬ Contents of this video ▬00:35 - Introduction03...
The Russian army launched a missile strike on the city of Kamianske in the Dnipropetrovsk Region overnight, causing damage to civilian facilities, including medical facilities. Two people were killed and five others were injured. — Ukrinform.
These giant technology corporations are constructing techno-authoritarian infrastructures that undermine democracy, accelerate climate breakdown, and systematically exclude marginalised communities. Journalist Carole Cadwalladr aptly calls this phenomenon the “Digital Coup.”
I've been working on this project on-and-off for many months. Very happy to finally release it!
Flexflex is a typeface that responds to spatial requirements rather than imposing them. Built on a modular system, each letter can fit inside any given rectangular container and transforms continuously if its ratio changes. In theory, it's infinitely flexible.
Yet another #recall "2 popular ham salad products have been recalled due to possible listeria contamination in one of the ingredients, breadcrumbs Newly Weds Foods announced it is recalling Reser’s Fine Foods Ham Salad, Molly’s Kitchen Ham Salad, the products in ques"thehill.com/homenews/adm...
Por que o Rei do Cangaço posou com o jornal? Resposta passa por Padre Cícero, Coluna Prestes, pioneiros do cinema cearense e, sobretudo, a ousadia de um imigrante sírio chamado Benjamin Abrahão
myrmepropagandist
in reply to myrmepropagandist • • •Advertisers try to speak to the id. I'm not surprised American Eagle wants to try to recapture themes of that older commercial. But, they didn't just copy, they have leaned into new themes.
Sydney Sweeney, like Brooke Shields talks about her "good jeans" but also, in case the whistle wasn't loud enough her blue eyes and how they are passed on from parent to child.
This ad will be regarded as very successful and we may see more of it. Isn't that depressing?
2/2
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myrmepropagandist
in reply to myrmepropagandist • • •I'm not linking the new ad since people linking it to discuss it is part of why it's "successful" and I hate this trend for multiple reasons.
All you need to know is it's a lot like the old one but Sydney Sweeney is blonde and mentions she has blue eyes. Sydney Sweeney is not underage, but she's very youthful.
I have no idea if she personally has thoughts on any of this. I'm just interested in how "politics" can seep into advertising.
And what the cultural mirror is showing us.
myrmepropagandist
in reply to myrmepropagandist • • •I guess don't buy American Eagle if you can avoid it. But, really you shouldn't buy American Eagle because they sell the same poorly constructed clothing found at many chains.
If you want to look good in jeans I recommend made to measure. A perfect fit will make you look amazing and almost no one has clothing that fits unless they can sew. If you can't sew, consider having a thrift piece altered by a tailor. This can be done for less than retail sometimes. That's how you get "good jeans"
myrmepropagandist
in reply to myrmepropagandist • • •A substantial portion of the money a company like American Eagle spends on developing a product goes into marketing and image. Trying to produce ads that will catch a headline, trigger deep nostalgia, ads that make people feel things.
That's why although the Brooke Shields controversy in 1980 was seen as negative in the general press in the advertising trade papers it was a highly admired campaign and lead to the thinking that having people fret about your underaged models was "effective"
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myrmepropagandist
in reply to myrmepropagandist • • •I love reading advertising trade papers. They are so earnestly engaged in finding ways to manipulate our emotions to sell product and I think once you see that the glamor is broken.
It doesn't feel good to be manipulated. I was definitely manipulated by this kind of advertising as a teen, and still can be swayed even now. But, understanding how it functions makes it easier to see how it could be happening.
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Riley S. Faelan
in reply to myrmepropagandist • • •myrmepropagandist
in reply to Riley S. Faelan • • •@riley
I mostly end up reading either thedrum.com or adage and adweek ... but when someone else finds "telling" review.
Andy L.
in reply to myrmepropagandist • • •The video game industry has gotten timid about publishing articles like that when they realized that some customers and journalists liked reading the trade publications.
They used to publish articles straightforwardly talking about how to design free-to-play games specifically to trigger compulsive spending in the "whales".
Raven667
in reply to myrmepropagandist • • •Jason Bellew,💻🤠🏳️🌈🐻❄️🖖🏻
in reply to myrmepropagandist • • •LeBonk
in reply to myrmepropagandist • • •—Ian Danskin
myrmepropagandist
in reply to myrmepropagandist • • •I called it!
Another brand just did it. Only this brand had their young attractive actor be a white fellow with dark hair this time and he says his *tan* is "good genetics"
I submit all of that is intentional, which is why I mention it.
(the line makes very little sense in the context of the ad but some media are helpfully calling it "controversial" already)
"Calling it" used to be a lot more fun.
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David G. Smith
in reply to myrmepropagandist • • •Sin Vega
in reply to myrmepropagandist • • •MolluskGoneBad
in reply to myrmepropagandist • • •myrmepropagandist
in reply to MolluskGoneBad • • •@MolluskGoneBad
summisera is an online option with prices so low I find it concerning. (It's about $110 for jeans which is both expensive and cheap at the same time since they do make them to measure each time)
They are the only big international company I know of doing it.
Mostly I take clothing to the laundry around the corner and the tailor there alters whatever I bring in. Makes me feel like a genius about fashion he's amazing.
MolluskGoneBad
in reply to myrmepropagandist • • •FreedomTech
in reply to myrmepropagandist • • •myrmepropagandist
in reply to FreedomTech • • •@4dbfcb7c5ddb8249f9c7eb8c21e019f08fbfb7ec5ded5408b614590beb8d1695
That is very brave of you.
C++ Wage Slave
in reply to myrmepropagandist • • •I go through jeans too fast to get them altered. I buy them at the charity shop and wear them (on rotation) until they're actually indecent (by which time they'll be used only for gardening and wood-splitting).
Call me tragically old — I'll wear that — but I do find that stretch jeans look better and are more comfortable than others. (For context, I'm approaching retirement, but I take jeans in a 32" waist and my lower body's still presentable.) I don't know why everyone doesn't prefer them.
myrmepropagandist
in reply to C++ Wage Slave • • •@CppGuy
I find them hot. The fabric isn't as breathable. But with thrifting there isn't any good reason to spend $100 on mass produced jeans with poorly merged seams.
Jon Williams
in reply to myrmepropagandist • • •𝓐𝓷𝓭𝔂𝓣𝓲𝓮𝓭𝔂𝓮 𓀤
in reply to myrmepropagandist • • •As a short guy, I have found that the pants that fit me best are made for women.
I buy white ones and tiedye them. Usually from the thrift shop, but l bought some of these when they were on sale. They fit me perfectly and have lots of pockets.
scottevest.com/products/margau…
@futurebird
MARGAUX CARGAUX | Women's Pants with Hidden Pockets | SCOTTeVEST
SCOTTeVEST𝓐𝓷𝓭𝔂𝓣𝓲𝓮𝓭𝔂𝓮 𓀤
in reply to myrmepropagandist • • •That outfit didn't even fit Ms. Sweeney particularly well. Looks like Mao-era Communist Chinese clothing.
@futurebird
Frank 🛩️🪂⛵🚲🛵🎿🔭
in reply to myrmepropagandist • • •Artemis
in reply to myrmepropagandist • • •Yeah, it has bad vibes. Especially given that Sweeney has become the darling of the right, and while she hasn't fully *embraced* that, she has also chosen not to reject it. She's apparently comfortable with (or at least accepting of) becoming a symbol for them & their racial & gender politics.
It would be impossible to *prove* intent here (certainly not without some kind of behind-the-scenes bombshell), but it is super sketchy & there is no way they don't know what it sounds like.
Thierna
in reply to myrmepropagandist • • •Anna Spanner 👩🏫🇪🇺🇬🇧
in reply to myrmepropagandist • • •SewBlue
in reply to myrmepropagandist • • •you looks at the orginal Brook Shield ad had a point. Jeans that fit. That their jeans are superior because they fit.
Jeans back then did not have lycra and could be incredibly confining. They could be so tight some women used plyers to zip them up at the first wear after a wash. "Survival of the fittest" was the selling point. She touches her foot to her head. The jeans fit and are thus superior, with no direct inference to Brook.
(Can we recognize just how Brook pulls off that technical dialog while getting dressed and basically doing yoga? That isn't easy)
The tag line in the modern ad conflates the model's genes with jeans.
That her genes are superior, as well as her jeans.