🤏🍃✈️MATCHA SHORTAGES?🍵👋😖
We were recently interviewed by the BBC about how matcha shortages are impacting our business.
Only a little of what we talked about made it into the article, so I thought I'd share more of what our tea supplier had to say🙇♂️
The article⬇️
bbc.com/news/articles/cgq7w1n0…
Matcha: World's thirst for the tea swallows global supplies
Surging demand, smaller tea crops due to heatwaves and US tariffs on Japan are pushing up matcha prices.Osmond Chia (BBC News)
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Camellia Tea Ceremony
in reply to Camellia Tea Ceremony • • •Fortunately for us 'Chikiri-ya' (六角ちきりや), the store that provides our matcha, only does business domestically and is mostly unaffected by overseas demand.
Even so, the thirst for matcha has increased 20% over the last few year within Japan (influenced by inbound tourism).
#matcha #抹茶 #teaceremony
Camellia Tea Ceremony
in reply to Camellia Tea Ceremony • • •All this focus on matcha has created an interesting side effect...the price of matcha rose 20% in the last 3 years, but the price of other green teas went up by 30%.
The sudden scramble to produce matcha has left other types of tea also in unexpectedly short supply!
#抹茶 #matcha #matchashortage
Camellia Tea Ceremony
in reply to Camellia Tea Ceremony • • •Matcha and other types of green teas (such as sencha, gyokuro, genmaicha, and hojicha) all come from the same plant, but undergo different processes.
As there is more demand for matcha more tea leaves are being channeled into matcha production, creating a shortage for other teas.
#Kyoto #京都 #Japan