Do you think that when the Project management cult powers-that-be changed "Risk/Benefit Analysis" to "SWOT Analysis" (SWOT = Strength, Weakness, Opportunities, Threats), do you think that they were only looking for a way to repackage what everyone's been doing for a century as a new concept, or do you think that they were simply so poorly educated that they had never heard of "Risk/Benefit Analysis", so they just reinvented it?